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Fall Media and Advertising Opportunities for 2022

It's not too late to book your fall ads with Macaroni KID!

October 4, 2022

Thank you for considering Macaroni KID for your fall advertising. Macaroni KID is a FREE community resource, made possible only through the support of our sponsors and advertisers. To view our media kit, click here. Please note the three different advertising options we are currently booking for fall and find additional details noted below. 

1) Fall Family Fun Guide

2) Fall Bucket List 

3) Boo Bags


Email Emily at emilyp@macaronikid.com or fill out the advertising request form here to book your fall ads today!


Join the 2022 Ultimate Fall Family Fall Fun Guide with these Advertising Options!

The Macaroni KID Pittsburgh - Burgh's Ultimate Fall Family Fun Guide will be published weekly in each of the MacKID Pittsburgh newsletters through November, reaching over 21,000 local Pittsburgh families weekly. The 2021 ‘Burghs Ultimate Fall Family Fun Guide” by Macaroni KID was viewed over 232k times, and we are projecting even more this year! This is a great opportunity for you to promote your fall offerings to local families and to be featured in any of the following categories:

Platinum Package (limited to 2 sponsors)

  • Logo added to fall guide lead image
  • Social media mentions as the presenting sponsor
  • 690x170 pixel Banner Ad prominently displayed at the top of Fall Guide hyperlinked to your site 
  • 1200x840 pixel ad positioned as a featured business/event/attraction in the “Fall Guide” hyperlinked directly to your site
  •  4,000 character count Featured Article on your fall offerings with dates, hyperlinks, and call to action that will be independently published in our newsletters once during September, October, or November to allow for more direct access to readers
  • 600 x 500-pixel sidebar ad (this rotates with a series of ads in a queue) for the months of September, October, and November.
  • Your event listed as a featured event in our newsletters, up to 1 event per newsletter
  • Monthly social media post from September - November

Gold Package

  • 1200x840 pixel ad positioned as a featured business/event/attraction in the “Fall Guide” hyperlinked directly to your site
  •  4,000 character count Featured Article on your fall offerings with dates, hyperlinks, and call to action that will be independently published in our newsletters once during September, October, or November to allow for more direct access to readers
  • 600 x 500-pixel sidebar ad (this rotates with a series of ads in a queue) for the months of September, October, and November.
  • Your event listed as a featured event in our newsletters, up to 1 event per newsletter
  • Monthly social media post from September - November

Silver Package

  • 1200x840 pixel ad positioned as a featured business/event/attraction in the “Fall Guide” hyperlinked directly to your site
  • Your event listed as a featured event in our newsletters, up to 1 event per newsletter
  • Monthly social media post from September - November

Bronze Package

  • 50-word count blurb of your offerings with hyperlink back to your site
  • Your event listed as a featured event in our newsletter, up to 1 event per newsletter
  • Monthly social media post from September - November

INTERESTED IN BEING LISTED IN ONE OF THE MOST SHARED GUIDES IN ALLEGHENY AND WASHINGTON COUNTY? LET MACARONI KID KNOW ASAP! HURRY AND DON’T MISS OUT! Email Emily at Emilyp@macaronikid.com with Fall Guide in the subject line.


Sponsor a Letter on our Printable ABC Fall Bucket List 

  • 35 - 50 words advertising your offerings with a hyperlink directly back to your site on the letter of yoru choice (subject to availability)
  • social media post
  • this printable is not just available on our site but is printed for all of our Boo Bags, fall swag bags, given out to local libraries and Trunk-or-Treat events (over 5k copies) *must have secured sponsorship by October 1st to be guaranteed for MacKID printing)
  • View current bucket list here

Boo Bag Sponsorship (Macaroni KID South Hills)

In 2020 Macaroni KID South Hills made 150 Boo Baskets that were delivered to families all over the South Hills by Macaroni KID Publishers and readers. It was such a big hit, and our readers were SO bummed it didn't happen last year, so we are bringing it back for 2022 with Boo Bags!

Sponsoring Boo Bags is a fun and easy way to advertise your business this fall in this pay-it-forward style movement.

What do you get for being a Boo Bag Bronze Sponsor?

  • Macaroni KID will shop for all the baskets, candy (LOADS of that), glow sticks, and knickknacks to fill the bags. We will also do the tedious work of filling, staging, and delivering all 150 baskets in neighborhoods all over the South Hills (click here to see the cities we serve)! I
  • Promotion of the campaign via an evergreen article with link back to your site (similar to the 2020 article that had over 23k impressions in 30 days) in our newsletter and social media posts. 
  • Your company name will be included on the right-hand side of the “You’ve Been Boo’d” printable under Silver & Gold sponsors (that will be copied each time a Boo Bag is passed on, exponentially multiplying your exposure). Each side of the printable has a QR code that will take you to the “You’ve Been Boo’d” article on the Macaroni Kid site where there will be a THANK YOU to our sponsors.
  • Premium business listing on the Macaroni Kid South Hills site for the duration of 2022.

What do you get for being a Boo Bag Silver Sponsor?

  • Macaroni KID will shop for all the baskets, candy (LOADS of that), glow sticks, and knickknacks to fill the bags. We will also do the tedious work of filling, staging, and delivering all 150 baskets in neighborhoods all over the South Hills (click here to see the cities we serve)! 
  • Promotion of the campaign via an evergreen article with link back to your site (similar to the 2020 article that had over 23k impressions in 30 days) in our newsletter and social media posts. 
  • Your company logo will be placed at the top (under gold sponsor) of the right-hand side of the “You’ve Been Boo’d” printable (that will be copied each time a Boo Bag is passed on, exponentially multiplying your exposure). Each side of the printable has a QR code that will take you to the “You’ve Been Boo’d” article on the Macaroni Kid site where there will be a THANK YOU to our sponsors.
  • Premium business listing on the Macaroni Kid South Hills site through October 31, 2023
  • Sponsored article about your business offerings to be featured in a September/October newsletter.
  • 4 social media posts during September/October solely featuring your business and offerings

What do you get for being a Boo Bag Gold Sponsor (limited to 2)?

  • Macaroni KID will shop for all the baskets, candy (LOADS of that), glow sticks, and knickknacks to fill the bags. We will also do the tedious work of filling, staging, and delivering all 150 baskets in neighborhoods all over the South Hills (click here to see the cities we serve)! 
  • Promotion of the campaign via an evergreen article with link back to your site (similar to the 2020 article that had over 23k impressions in 30 days) in our newsletter and social media posts. 
  • Your company logo will be placed at the top of the right-hand side of the “You’ve Been Boo’d” printable under Platinum Sponsor (that will be copied each time a Boo Bag is passed on, exponentially multiplying your exposure). Each side of the printable has a QR code that will take you to the “You’ve Been Boo’d” article on the Macaroni Kid site where there will be a THANK YOU to our sponsors.
  • Annual premium business listing on the Macaroni Kid South Hills site through October 31, 2023.
  • Sponsored article about your business offerings to be featured in a September/October newsletter.
  • 4 social media posts during September/October solely featuring your business and offerings
  • 600x500 Sidebar ad for duration of September through October 31st. 

What do you get for being a Boo Bag Platinum Sponsor (limited to 1)?

  • Macaroni KID will shop for all the baskets, candy (LOADS of that), glow sticks, and knickknacks to fill the bags. We will also do the tedious work of filling, staging, and delivering all 150 baskets in neighborhoods all over the South Hills (click here to see the cities we serve)! 
  • Promotion of the campaign via an evergreen article with link back to your site (similar to the 2020 article that had over 23k impressions in 30 days) in our newsletter and social media posts. 
  • Your company logo will be placed at the top of the right-hand side of the “You’ve Been Boo’d” printable (that will be copied each time a Boo Bag is passed on, exponentially multiplying your exposure). Each side of the printable has a QR code that will take you to the “You’ve Been Boo’d” article on the Macaroni Kid site where there will be a THANK YOU to our sponsors.
  • Annual premium business listing on the Macaroni Kid South Hills site through October 31, 2023.
  • Sponsored article about your business offerings to be featured in a September/October newsletter.
  • 4 social media posts during September/October solely featuring your business and offerings
  • 600x500 Sidebar ad for duration of September through October 31st. 
  • e-blast sent during September or October

Becoming a Boo Bag Sponsor is Simple:

1) Email Emily Papa at emilyp@macaronikid.com with “Boo Bags - I Want In!” as the subject and let us know your preferred sponsorship level. We will confirm your spot, send you a contract and invoice and get your ads started.

2) Prepare 150 promotional items to be shipped/dropped off to Macaroni KID by October 9th (if you need flexibility on this date, let us know). This means ANYTHING you want to include in the bags: Coupons, discounts, swag (such as cups, pencils, magnets, power banks, headphones, drinks or candy with your company sticker on it, etc.) It can be whatever you want so when the families see your item they think of YOUR business! It can also be a grouping of items specifically from YOUR company. ***BONUS OPPORTUNITY FOR SILVER, GOLD & PLATINUM SPONSORS*** Provide more than 150 promotional items (up to 2k), and we will pass them out with our swag during the Trunk - or - Treats that we are participating in.

2) E-mail your preferred logo (in .jpg or .png format) to emilyp@macaronikid.com with your business name: Boo Bag Sponsor in the subject line. Sponsors will be listed in the order payment is received. 

3) Fill out our local business directory request form 

4) Email Emily Papa at emilyp@macaronikid.com with “Boo Bags - I Want In!” as the subject. We will confirm your spot and send you a contract and invoice and then sit back and watch the spooky magic unfold! *Sponsorships will be listed in order of Payment Received*


Additional advertising opportunities are available and custom packages can be created by messaging Emily at EmilyP@macaronikid.com. Dedicated e-mail blasts can be added to any level package at a 10% discount if ordered at the time of booking. Macaroni KID is looking forward to publishing another great fall season for all of our local families and would be happy if you joined us! Thank you in advance for your consideration and for keeping Macaroni KID a FREE resource for our communities.